CORE COMPETENCIES
I'm a multidisciplinary media producer and web content strategist
CONTENT MARKETING & MANAGEMENT
Lead generation, email marketing, impactful articles, infographics, and advertising materials created with simplicity in mind.
STRATEGY FOR BETTER USER EXPERIENCE
Actions informed by data, web analytics, and experience; thoughtful user content and competitor analysis.
MULTIMEDIA &
ART DIRECTION
Engaging and informative content, video, and audio pieces produced and distributed to a variety of channels and audiences.
PROJECT MANAGEMENT
Website migration and redesign, newsletter migration, vendor relationship management
DIGITAL CAMPAIGNS
Website management, landing page optimization, paid and organic social media promotion, email marketing, collaboration with external agencies, implementing cross-channel content strategies
VIDEOS
Sample campaigns, advertising, and marketing videos I made. Get to know me through my work and video editing capabilities.
INDEPENDENT PROJECTS
Startups, Websites, Radio Show, Podcast, Independent Filmmaking
PHOTOGRAPHY
Nature, Places, People
ABOUT ME
Digital storytelling, content creation and management, lead generation and analytics, partnerships and collaborations
I am passionate about promoting progressive causes through digital storytelling, content creation and management, and first person narratives.
Currently, I lead The Conservation Fund's online communication strategy through managing editorial content on the Fund's website and social media channels.
Previously, I worked at Appalshop, a grassroots arts and media center, where I created content that voiced the concerns of Appalachians and rural America. In 2010, I worked with a team to produce Faces of Communism, a documentary that portrays diverse perspectives about the totalitarian regime in Bulgaria. As a first generation American, I draw on my Bulgarian heritage for inspiration and understanding of other cultures.
Skills:
- Digital Strategy and Project Management
- Copywriting and Web Content Strategy
- Social Media Campaigns & Advertising
- Lead Generation Landing Pages & Funnels
- Video and Sound Production and Editing
- Podcast and Radio Show Production
- Internet Marketing and SEO
- Web Analytics, Search Trends, Competitor Analysis
- Email Marketing and Lead Generation
- Website Maintenance; WordPress\Joomla\Drupal CMS