Pedro Bay Campaign The campaign aimed to protect the world’s largest wild salmon fishery by securing $20 million of private funding needed to complete the project Landing page Newsletter feature Facebook ad Facebook ad Facebook ad (carousel) Leonardo DiCaprio post Responsibilities Oversaw the coordination of the campaign on various digital media. Created landing page and managed regular campaign updates. Led partnership with an external advertising agency. Monitored and helped optimize Facebook ad campaigns. Collaborated with staff on creating content for social media and newsletters. Analyzed, reported, and presented campaign results. Results Created, optimized, and continuously updated a landing page for the campaign. Boosted Facebook posts: Example 1; Example 2. Facebook ad campaigns: Example 1; Example 2; Example 3; Example 4. Leonardo DiCaprio mentioned the project on Facebook and shared The Conservation Fund's website. Created a newsletter feature (first story). Tools Sprout Social Facebook Ads Manager Blackbaud CRM Joomla CMS Google Analytics
