Pedro Bay Campaign The campaign aimed to protect the world’s largest wild salmon fishery by securing $20 million of private funding needed to complete the project Landing page Newsletter feature Facebook ad Facebook ad Facebook ad (carousel) Leonardo DiCaprio post Responsibilities Oversaw coordination of the campaign across multiple digital channels Created the campaign landing page and managed ongoing updates Led collaboration with an external advertising agency Monitored and optimized Facebook ad performance Worked with staff to develop content for social media and newsletters Analyzed, reported, and presented campaign results to stakeholders Results Created, optimized, and continuously updated a landing page for the campaign Boosted Facebook posts: Example 1; Example 2 Facebook ad campaigns: Example 1; Example 2; Example 3; Example 4 Leonardo DiCaprio mentioned the project on Facebook and shared The Conservation Fund's website Created a newsletter feature Tools Sprout Social Facebook Ads Manager Blackbaud CRM Joomla CMS Google Analytics
