Multimedia Campaigns

Oversaw various awareness campaigns which utilized high-quality documentaries and informational videos


 

Responsibilities

  • Published videos on YouTube, following best practices and optimizing for maximum engagement.
  • Oversaw the coordination of the campaign on various digital media.
  • Collaborated with video producers and internal staff on video dissemination.
  • Collaborated with staff on creating content for social media and newsletters.
  • Analyzed, reported, and presented campaign results.

Results



Tools

  • YouTube
  • Sprout Social
  • Facebook Ads Manager
  • Joomla CMS
  • Google Analytics