Multimedia Campaigns
Oversaw various awareness campaigns which utilized high-quality documentaries and informational videos
Responsibilities
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Published videos to YouTube using best practices for visibility and engagement
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Coordinated campaign execution across multiple digital channels
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Collaborated with video producers and internal teams on distribution strategy
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Worked with staff to create content for social media and newsletters
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Analyzed, reported, and presented campaign results to stakeholders
Results
- Published and promoted Return to Us: Restoring Alaska’s Eklutna River (176K views)
- Published and promoted What is land-based fish farming? (178K views)
- Created landing page for the project.
- Promoted video on Facebook.
- Published and promoted Coreyon (9K views)
- Created landing page for the project.
- Promoted video on Facebook.
Tools
- YouTube
- Sprout Social
- Facebook Ads Manager
- Joomla CMS
- Google Analytics