Multimedia Campaigns
Oversaw various awareness campaigns which utilized high-quality documentaries and informational videos
Responsibilities
- Published videos on YouTube, following best practices and optimizing for maximum engagement.
- Oversaw the coordination of the campaign on various digital media.
- Collaborated with video producers and internal staff on video dissemination.
- Collaborated with staff on creating content for social media and newsletters.
- Analyzed, reported, and presented campaign results.
Results
- Published and promoted Return to Us: Restoring Alaska’s Eklutna River (161K views).
- Promoted video in national newsletter (last story).
- Published and promoted What is land-based fish farming? (174K views).
- Created landing page for the project.
- Promoted video on Facebook.
- Published and promoted Coreyon (8K views).
- Created landing page for the project.
- Promoted video on Facebook.
Tools
- YouTube
- Sprout Social
- Facebook Ads Manager
- Joomla CMS
- Google Analytics