A month-long Earth Day campaign which aimed to generate newsletter subscriptions, awareness of key projects, and donations during the week of Earth Day
Popup
Boosted Facebook post
Facebook ad
Boosted FB post
Facebook ad
Boosted Facebook post
Responsibilities
Oversaw campaign coordination across digital channels
Led collaboration with an external advertising agency
Created a UTM-based tracking system to monitor campaign performance
Managed and optimized Facebook ad campaigns across multiple formats (single image, carousel, etc.)
Collaborated with staff to produce content for social media and newsletters
Deployed pop-ups on key pages to boost subscriptions and donations
Analyzed, reported, and presented campaign results to stakeholders
