Earth Day Campaign
A month-long Earth Day campaign which aimed to generate newsletter subscriptions, awareness of key projects, and donations during the week of Earth Day
Responsibilities
- Oversaw the coordination of the campaign on various digital media.
- Led partnership with external advertising agency.
- Created a tracking system that utilized UTM codes.
- Monitored and helped optimize Facebook ad campaigns with various ad formats (single image, carousel, etc.).
- Collaborated with staff on creating content for social media and newsletters.
- Deployed pop ups on key pages to increase subscriptions and donations.
- Analyzed, reported, and presented campaign results.
Results
- Gained 100+ new subscribers / potential donors.
- Boosted Facebook posts: Example 1; Example 2; Example 3.
- Facebook ad campaigns: Example 1; Example 2; Example 3; Example 4.
Tools
- Sprout Social
- Facebook Ads Manager
- Blackbaud CRM
- Joomla CMS
- Google Analytics