A month-long Earth Day campaign which aimed to generate newsletter subscriptions, awareness of key projects, and donations during the week of Earth Day
Popup
Boosted Facebook post
Facebook ad
Boosted FB post
Facebook ad
Boosted Facebook post
Responsibilities
Oversaw the coordination of the campaign on various digital media.
Led partnership with external advertising agency.
Created a tracking system that utilized UTM codes.
Monitored and helped optimize Facebook ad campaigns with various ad formats (single image, carousel, etc.).
Collaborated with staff on creating content for social media and newsletters.
Deployed pop ups on key pages to increase subscriptions and donations.
Analyzed, reported, and presented campaign results.
